Green vs Sustainability

Green vs Sustainability

  • Considers single issues

  • Tactical

  • Environmental

  • Focus is on being less “bad”

  • Lacks common definition of success


  • Whole systems focus

  • Strategic

  • Considers all the well-beings

  • Focus on aligning with nature’s cyclic processes

  • Capable of defining success


Remove the confusion between “green” and “sustainable”, sustainable often being a more positive and strategic approach. Green isn’t wrong but better to consider issues within a wider system which encourages innovation and hence develops opportunities.